The Zero-CAC Myth: What Your Referral Programme Actually Costs
Referral programmes get pitched as near-free customer acquisition, but the actual cost includes incentive payouts on both sides, software platform fees, management time, and fraud monitoring. The CAC is lower than paid social in most cases, but it is never zero.
Stop Buying Traffic Until You Fix Your Shopify Checkout Friction
Around 70% of shoppers abandon before buying, and the top cause isn't indecision, it's fixable friction like hidden shipping costs and forced account creation. More ad spend into a broken checkout just scales the problem.
Your Abandoned Cart Email Is Training Customers to Wait
Most abandoned cart flows underperform not because the copy is weak but because the structure is, with the average brand running fewer than two emails per sequence and leading with a discount in the very first message, which trains shoppers to abandon on purpose rather than buy at full price.
Have Your Email Open Rates Dropped in 2026?
Abandoned cart flows that used to perform reliably have got noticeably patchier for a lot of ecommerce brands this year, and the main culprits aren't creative or copy, they're deliverability and measurement.