Your Abandoned Cart Email Is Training Customers to Wait
Most abandoned cart flows underperform not because the copy is weak but because the structure is, with the average brand running fewer than two emails per sequence and leading with a discount in the very first message, which trains shoppers to abandon on purpose rather than buy at full price.
Have Your Email Open Rates Dropped in 2026?
Abandoned cart flows that used to perform reliably have got noticeably patchier for a lot of ecommerce brands this year, and the main culprits aren't creative or copy, they're deliverability and measurement.